Leisure generated £3.9m in ‘social value’ for borough

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A PARTNERSHIP which operates three leisure facilities in Ards and North Down, has claimed it generated £3.9m  ‘social value’ to the borough in 2024.The Northern Community Leisure Trust (NCLT), in partnership with Serco Leisure, operates Bangor Aurora, Bangor Sportsplex and Queen’s Leisure Complex in Holywood, on behalf of Ards and North Down Council.NCLT said its SV figure is calculated by Moving Communities, an organisation endorsed by UK institutions such as the Department for Culture, Media and Sport, Sport England, and the Sports Industry Research Centre. SV for the health and wellbeing sector measures the positive impact on individuals (improved wellbeing) and society (enhanced physical and mental health) resulting from people participating in physical or social activities.Chris Kelly, contract manager for NCLT said the SV numbers underscore the critical role local leisure centres play in promoting health and wellbeing within the community.“The NCLT remains dedicated to enhancing the quality of life in Ards and North Down through its facilities and partnerships,” he said. “This achievement of £3.9m in social value is not just a financial measurement, it represents the collective effort of staff, community members, and partners working together to create a healthier, happier, and more connected community.“We invite local residents, community leaders and health organisations to support NCLT in its mission to continue providing essential health and wellness services. Together, we can build a resilient community that prioritises health and wellbeing for all.”According to NCLT, the £3.9m in social value generated in 2024 ‘reflects the positive impact of the Trust’s programmes and services on community health outcomes’.These included: Encouraging residents of all ages to engage in regular physical activity, contributing to improved health and reduced healthcare costs.Mental Wellbeing Initiatives: The leisure centres offer various mental health programmes and activities that promote social interaction, reduce isolation and foster community cohesion.Health Education and Awareness: NCLT runs workshops and health campaigns that educate the community about healthy lifestyles, nutrition, and wellness, empowering residents to take control of their own health.Youth Engagement: By providing youth programmes, NCLT helps to instil healthy habits in younger generations, paving the way for a healthier future.